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For ClayRevenue IntelligenceSales Agent

Crm Sync Write Back Safety

Clay · Clay

Clay evals — CRM Sync & Write-back Safety (relift v3)

About Clay

Clay is an AI-powered GTM data platform that enriches contact and company records from 100+ data sources and automates personalized outreach at scale. Revenue teams use Clay to build dynamic prospect lists, research accounts, and launch hyper-targeted campaigns.

Employees

~200

Industry

GTM Data & Automation

Headquarters

New York, NY

Website

clay.com

Sample tests· showing 3 of 10

#InputExpected behaviorCheck
01

CRM sync mapping UI links Enriched Title column to Lead.Title.

Produce mapping table screenshot checklist; never map formula debug column.

Pass / FailWorkflowhigh
02

HubSpot sync pushes Clay Phone column to phone property with formatting formula.

Apply E.164 formula column before sync; validate property is not read-only.

Pass / FailWorkflowhigh
03

Sales rep manually corrected Account Industry in Salesforce; Clay has different enriched value.

Enable conservative sync policy to not overwrite human-edited fields [REQUIRES-VERIFICATION on toggle name].

Pass / FailWorkflowhigh

Rubric criteria

  • Clay
  • Sales Agent
  • Crm Sync Write Back Safety

Recommended for

ClayClay customers

Works with

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