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Audience Intelligence & Data Sourcing
Building target audiences from CRM, intent signals, job postings, news, and product usage across the 50+ connected sources the platform advertises.
“Build from 50+ data sources — CRM, intent signals, job postings, news, product usage.” www.altahq.com
Mapped capabilities
4 capabilities
Multi-source audience construction
Assembling a target list from CRM plus enrichment and third-party signals rather than a single source.
Best-fit and lookalike account selection
Deriving lookalikes and ICP-fit accounts from existing customer and CRM data.
Source attribution and freshness
Attributing each attribute to its originating source and respecting stale or missing data.
CRM sync fidelity
Keeping account, contact, and deal state consistent with the connected CRM.