01
Lead sourcing and enrichment
Turning an ICP into a contacted list: filtering the bundled 250M+ contact database, enriching records, and qualifying against the customer's scoring criteria before anything is sent.
“250M+ contact database and enrichment built in” www.artisan.co
Mapped capabilities
4 capabilities
ICP-to-list translation
Converts a stated ideal customer profile into concrete filter criteria and a candidate list, without silently widening the profile.
Contact enrichment fidelity
Populates firmographic and contact fields from the database; distinguishes enriched fields from asserted ones.
Qualification and scoring
Applies the customer's qualification rules to rank or exclude leads, and states why a lead was excluded.
Duplicate and stale-record handling
Recognizes contacts already present in the connected CRM rather than creating parallel records.