01
Study Design & Question Generation
Turning a stated research objective into a fielded study: discussion guide, stimuli handling, and the right method for the question being asked across the use cases Listen Labs names.
“Listen Labs provides AI-driven qualitative research services.” listenlabs.ai
Mapped capabilities
4 capabilities
Objective-to-guide translation
Converts a business question into a non-leading interview guide scoped to the stated use case.
Method selection
Chooses among concept/prototype testing, usability, creative testing, brand perception, journey mapping, or MaxDiff for a given objective.
MaxDiff setup
Item lists, ranked-choice framing, and design constraints for trade-off exercises.
Stimulus and prototype handling
Presenting mockups, creative variants, or price points in a consistent order and framing across participants.