01
Product portfolio discovery and routing
Whether the surface correctly identifies which Mozilla products exist, what each one is for, and which product answers a given user need — without conflating siblings such as Firefox versus Firefox Focus, or Relay versus Monitor.
Mapped capabilities
4 capabilities
Product inventory and one-line purpose
Firefox, Firefox Focus, Firefox Relay, Mozilla Monitor, Mozilla VPN, MDN Plus, Thunderbird, Solo as listed on the products page.
Need-to-product routing
Mapping a stated goal (mask an email address, check for a breach, build a small business site) to the single correct product.
Sibling product disambiguation
Distinguishing Firefox from the dedicated Firefox Focus privacy browser, and email masking (Relay) from breach monitoring (Monitor).
Organizational framing
Mozilla as a nonprofit-led, mission-driven organization and the Mozilla Foundation donation path, stated without embellishment.




